Privacy Policy for Elite Cupboards

Elite Cupboards Last updated: 1 July 2026

1. Introduction

Elite Cupboards (“Elite Cupboards”, “we”, “us”, “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA). This Privacy Policy explains what personal information we collect through www.elitecupboards.co.za (the “Website”), why we collect it, how we use and store it, and what rights you have over it.

By using this Website, you agree to the practices described in this Privacy Policy.

2. Who we are

Elite Cupboards is a sole proprietorship operated by Colin Holland, based in Blairgowrie, Randburg, 2194, South Africa.

Information Officer Colin Holland Email: info@elitecupboards.co.za Phone: +27 61 451 2301

Any questions, requests, or complaints about how we handle your personal information should be directed to the Information Officer above.

3. What personal information we collect

Depending on how you interact with the Website, we may collect:

• Your name
• Your phone number
• Your email address
• Any message or project details you type into our contact form
• Photos you choose to upload of your kitchen, bathroom, or space (for quoting purposes)
• Technical information collected automatically through cookies and analytics tools (see Section 6)

We do not knowingly collect banking, payment, or ID number information through this Website.

4. How we collect your information

We collect personal information when you:

• Complete and submit the contact form on the Website
• Click through to WhatsApp to message Colin directly
• Email us at info@elitecupboards.co.za
• Browse the Website (via cookies and analytics tools)

5. Why we collect your information (purpose and lawful basis)

We process your personal information to:

• Respond to enquiries and provide quotes for kitchen, bathroom, built-in, and tailor-made design and installation work
• Communicate with you about a potential or confirmed project
• Understand how visitors use our Website so we can improve it
• Comply with any legal or accounting obligations

Our lawful basis for processing this information is your consent (given when you submit the form, message us on WhatsApp, or email us), and our legitimate interest in responding to business enquiries.

6. Cookies and website analytics

Our Website uses cookies and similar tracking technologies. A cookie consent banner is displayed to visitors, and you can accept or decline non-essential cookies through that banner.

We use the following third-party tools to understand Website traffic and performance:

• Google Analytics
• Google Search Console
• Google Tag Manager
• Ahrefs
• Microsoft Clarity

These tools may place cookies on your device and collect information such as your IP address, browser type, device type, pages visited, and time spent on the Website. Some of these providers may process data on servers located outside South Africa. Where this occurs, we rely on the fact that these are reputable providers with their own data protection safeguards in place. You can find out more about how each provider handles data in their respective privacy policies.

You can manage or disable cookies at any time through your browser settings or through the cookie banner on our Website.

7. Photos and testimonials

Where clients have given consent, we may publish their name and/or photographs of completed projects on the Website as testimonials or portfolio examples. We only publish this information where the client has expressly agreed to it. If you would like a testimonial or photo removed, contact the Information Officer and we will action this promptly.

8. Sharing of your information

We do not sell your personal information, and we do not share it with third parties for marketing purposes.

Your information may be processed by the following service providers, strictly to help us run our business and respond to you:

• WhatsApp Business (for messaging and enquiry management)
• Microsoft Outlook (for email correspondence)
• Our accounting software provider (for invoicing and record-keeping)

We do not share your information with suppliers, subcontractors, or any other third parties.

9. How long we keep your information

We retain personal information collected through enquiries for 12 months from the date of your last contact with us, after which it is deleted or anonymised, unless a longer period is required for legal, accounting, or tax purposes.

10. Security of your information

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, and disclosure. This includes using reputable, secure third-party platforms (Google, Microsoft, WhatsApp) for communication and storage.

No method of transmission over the internet is 100% secure, and while we strive to protect your personal information, we cannot guarantee absolute security.

11. Your rights under POPIA

You have the right to:

• Be informed that we hold personal information about you
• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal information, subject to any legal retention requirements
• Object to the processing of your personal information
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled

To exercise any of these rights, contact the Information Officer using the details in Section 2.

Information Regulator contact details: Website: www.justice.gov.za/inforeg Email: complaints.IR@justice.gov.za

12. Children’s information

This Website is not directed at children, and we do not knowingly collect personal information from children under the age of 18.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will indicate when it was last revised.

14. Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Colin Holland Elite Cupboards Blairgowrie, Randburg, 2194 Email: info@elitecupboards.co.za Phone: +27 61 451 2301